I have over twenty years of experience as an artist, designer and coder. I started my professional career in 1994, working as an illustrator and concept artist, producing art pieces for books, concept art and storyboards for TV commercials and films. From 2003 to 2007 I led a team of designers, programmers, and educational researchers producing learning resources for pre-scholar, primary and adult’s education. Between 2009 and 2014, I worked in the games industry, developing digital games for clients such as BBC, ITV, United Airlines, Sony, Phillips, EMI, Pepsi, Vimto, Cancer Research and Cambridge ESOL. These projects were played by millions of people, received important awards (DADI, Big Chip, Roses Design, Webby, among others), and were featured in the first place in highly competitive markets such as the Apple (UK) App Store.
At the University of Salford I teach on the MSC in Games and Extended Reality (XR), helping students develop, write and bring their ideas to digital life.